Event details:
📅 October 21 - 22, 2025
📍 Hilton Garden Inn Detroit/Novi
27355 Cabaret Drive, Novi, MI 48377
🕙 9:00 AM – 4:30 PM
Continental breakfast and lunch will be provided
Participation in this event is free of charge. Due to limited space, the number of available seats is restricted.
Be among the first to experience Fusion RX—HBK’s new rugged data acquisition (DAQ) platform purpose-built for Road Load Data Acquisition (RLDA) in the most demanding environments. This launch marks a pivotal moment in automotive testing, where durability meets precision.
At this hands-on Technology Day, you’ll take part in expert-led sessions on:
Throughout the day, you’ll also see ongoing live demonstrations of HBK technologies, including digital twins, end-of-line testing, NVH troubleshooting, and our new Fusion RX rugged DAQ platform.
Whether your role is in testing, measurement, or data analysis, this event delivers practical strategies, real-world applications, and direct engagement with HBK engineers. Discover how HBK tools support the full automotive product lifecycle—and help you drive smarter, faster, and more durable innovations.
9:00 - 10:00 AM | Meet & Greet – Continental Breakfast |
10:00 - 10:30 AM | Smart Testing: Optimized Testing using Virtual Simulation with Physical Data Optimizing durability, NVH, and powertrain testing with HBK tools |
10:45 AM – 11:15 AM | Measuring Electric Powertrain Uncertainty Reducing EMI, torque error, and mapping uncertainty |
11:30 – 12:00 PM | Modern Solutions for Road Load Data Acquisition & Analysis Featuring the launch of Fusion RX + nCode analytics |
12:00 PM - 1:30 PM | Lunch |
1:30 PM – 2:00 PM | Repeat: Smart Testing: Optimized Testing using Virtual Simulation with Physical Data |
2:15 PM– 2:45 PM | Repeat; Measuring Electric Powertrain Uncertainty |
3:00 PM - 3:30 PM | Repeat: Modern Solutions for Road Load Data Acquisition and Analysis |
3:45 PM - 4:45 PM | Networking and Wrap Up |
Presentations descriptions provided below
Ongoing | End of Line Testing with Discom |
Ongoing | Digital Twins with VI-grade |
Ongoing | Volume Velocity Source/TPA – Vehicle Development |
Ongoing | NEW Rugged DAQ, HBK's FusionRX |
Ongoing | NVH Troubleshooting Solution |
Ongoing | Component Level Testing with Fatigue Analysis: QuantumX, catman and nCode by HBK |
With the high efficiency of electric motors, understanding and minimizing measurement uncertainty is more critical than ever. This session covers techniques for determining uncertainty across a full electric powertrain, addressing both electrical and mechanical power measurements.
Key takeaways:
HBK’s unique combination of simulation and physical testing allows engineers to reduce testing cycles while gaining deeper insights into durability, NVH, and powertrain performance. This session will showcase how integrating simulation with real-world data not only improves accuracy but also accelerates development timelines.
From ride and handling to motor efficiency and durability testing, learn how HBK tools help refine models, optimize test profiles, and deliver better results across the entire automotive lifecycle.
Key takeaways:
Road Load Data Acquisition (RLDA) is a vital part of modern automotive development. By capturing sensor data such as load, vibration, and speed, engineers gain unique insights into how a vehicle is used and how it responds in real-world conditions.
At this event, HBK will unveil the NEW Fusion RX—a rugged, mobile DAQ platform purpose-built to handle RLDA in the toughest environments. Combined with HBK’s sensor portfolio, Fusion RX delivers precise, reliable measurements when and where they matter most.
But capturing data is only the beginning. Using nCode software, engineers can apply advanced analysis techniques—including vibration analysis, fatigue prediction, and accelerated durability testing—to turn gigabytes of road load data into actionable insights that improve vehicle design and durability.
Key takeaways:
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, MicroStrain and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.