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Virtual Test Solutions stars in Award-Winning EARTH Series

HBK will be featured in an upcoming segment of the acclaimed environmental series, EARTH, hosted by John Holden and airing on Fox Business Network and Bloomberg Business News.
John Holden Earth series
APRIL, 2025

Spotlighting Industry Leaders

The segment highlights how industry giants Ford and Goodyear are utilising HBK’s cutting-edge Virtual Test solutions to drive sustainable innovation. This collaboration demonstrates the powerful role technology plays in building a more sustainable future.
 

Innovating Where Technology Meets Sustainability

As a global leader in test and measurement solutions, HBK bridges the gap between the physical world – sensors, testing, and measurement – with the digital realm of simulation, modelling, and analysis. The upcoming feature will explore how HBK’s innovative solutions help companies to design safer, more efficient, and sustainable products.

Guido Bairati, Managing Director at VI-grade, remarked:

"We partner with some of the world’s leading brands to drive meaningful change. The EARTH series highlights how innovation and sustainability work hand in hand to deliver real impact. It’s inspiring to see how our technology is helping customers like Ford and Goodyear create products that not only prioritise safety and efficiency but also contribute to a more sustainable future."
 

A Continued Commitment to Sustainability and Innovation

HBK’s participation in EARTH reflects our ongoing commitment to driving sustainable change through technological excellence. As industries evolve toward greener practices, HBK remains at the forefront, providing the expertise and tools needed to lead that transformation

EARTH, featuring HBK, airs on Fox Business network on April 27, on Bloomberg TV on May 4 and 11, and on BNN Bloomberg on May 18.

For more information, visit https://earthtvseries.com/ or get a sneak preview here. 

About HBK

Accelerate your product innovation with HBK solutions in virtual, physical and in-process testing. From the electrification of mobility to the advancement of smart manufacturing, we support you throughout the entire product lifecycle, sharing your mission for a cleaner, healthier, and more productive world.

 

© 2025 Hottinger Brüel & Kjær

 

 

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